Twenty five leading industry practitioners reviewed the 200 entries we received this year.
Each category was reviewed by a minimum of three different judges, totally independently. No one was able to see the scores of others.
Entries were scored out of ten on strategy, creativity, engagement and effectiveness. These scores were aggregated and averaged with equal weighting for each of those criteria.
The top five overall average scores in each category became the finalists. In some cases where there was a dead heat for the 5th spot there are six finalists.
Entries made into multiple categories were scored completely independently in each category.
Any feedback on our process is more than welcome! We’re absolutely committed to refining this process to become Please be in touch.
(will be listed here soon)