Winner: Attitude

Winner: Attitude

They launched a new online platform in July 2016 following considerable research and analysis into their existing digital strategy and their audiences profiles. They made a number of wholesale changes to the strategy, including: a new SEO protocol, video titling, thumbnail changes, tagging etc.
Furthermore the digital team spend significant time on a daily basis replying to comments/emails/private messages from their audiences and driving
discussion with blogs and supplementary content.