A huge amount of sponsorship, discounted rates and donations were secured to ensure a $300K budget look and feel for a $65K budget. The Treat Her Right Facebook video has had exceptional reach for organic only. The video was launched on 15 February 2017 at 10am on the Treat Her Right Facebook page, YouTube and Twitter. The Council of Trade Unions uploaded the video to their page also. Various media outlets shared the video on social including Women's Day, Paperboy, RNZ as well as the participants in the video shoot. This was shared by MP's pages, actors and comedians social channels too.