How to Dad

Lotto wanted to position its Triple Dip ticket as an ideal gifting solution for Father's Day 2016 and use the calendar event to engage with its target audience in a new way. They found the solution: a hilarious up and coming influencer who was gaining traction worldwide, and, who also happened to be a father, How to Dad. In the run up to Father's Day last year, How to Dad was breaking through as a hilarious new Kiwi influencer whose home videos about parenting were becoming incredibly successful both in NZ and worldwide.