Cake In A Cup sales took off right from the very first post. The 'fans only' announcement post with no more than a few hundred dollars behind it reached well beyond their 56,000 fans to a total audience of 247,000 people - with 68% organic reach thanks to the 38,500 interactions the post achieved! http://bit.ly/2tKF4Bl. More importantly, week 1 sales nationwide were 174% higher than the business had forecast, and by week 3 sales were tracking a massive 319% above forecast. In fact, sales were going too well – the business ran out of product to supply and quickly had to organise a second production run.