Blunt Umbrellas x Dick Frizzell

In short, the campaign went simply gangbusters. The launch video received 32,000 views in the first 24 hours and the sales funnel began to pick up heat quickly. Within hours, they were watching sales roll in. Within 5 days, they were sold out. With calls all over BLUNT's social media asking for more umbrellas to be made, a second run was organised - with a waiting list already full.