Westpac Chopper


The organic Impressions totaled 186,878 – an average of 13,348 per post, coupled with paid media reaching 1.9million people on Facebook – Kiwis knew about The People's Chopper.With the lowest budget in chopper history, they needed the campaign to work as hard as it possibly could. Thanks to a smart use of social media, they took the chopper to new heights.