Winner: Vodafone Warriors

The Vodafone Warriors are the only New Zealand-based franchise in the NRL rugby league competition. Outside on our regular "football" content we wanted to breakdown stereotypes and provide social media content that would engage a much wider group of people and deliver it to a high standard. We have business objectives - match tickets, season memberships, merchandise and sponsor engagement but we also have internal values that we adhere by. We want to be the most engaging, most respected and most entertaining.